project

lemontank

Orange speech bubble with scalloped edges containing the text 'website redesign' in black text.
A blue speech bubble with scalloped edges containing the text 'art direction' in black text.
Green label with curved edges containing the text 'brand development' in black text.
Three labels of different styles with the text "art direction," "brand development," "website redesign".

who are they?

A survey panel for authentic audience insights made of a diverse global pool of 150 creatives aged 18-25.

the brief

Update and streamline lemontank’s branding to develop into a new website, speaking directly to potential clients who want to work with their Gen Z writers room.

the process

I reviewed Lemontank’s existing brand to understand what still worked and what felt outdated. From there, I overhauled the brand guidelines, adding the missing elements needed for clearer positioning and stronger visual consistency. I then rolled the new direction out across a modernised, refreshed website.

the results

I’ll let the lemontank founder, Jacob, take it from here. “Theo has been instrumental in building the lemontank brand, and every project can be levelled up hugely by involving them. They have the most wonderful eye for great design, attention to detail, and delightful finishing touches. Our whole team feels so lucky to get to work with them!”

See the site at lemontank.com

Three white right-facing arrows.
Three website pages for Lemontank, a company connecting brands with young audiences. The pages feature images of diverse young people, graphics of a globe, and sections about their services, clients, and community engagement, with a black and neon green color scheme.
A snapshot of a web page displaying a diagram explaining how a service works, with three illustrated steps on yellow shapes. The diagram is on a black textured background with green accents and a cursor icon pointing at it.

want to work with me on a full Brand Sprint?

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