project

The Resonate Agency

A blue speech bubble with scalloped edges containing the text 'template creation' in black.
Bright lime green A blue speech bubble with scalloped edges containing the text 'brand design' in black.
An orange shape with curved edges containing the text 'deck design' in black.
Three labels of different styles with the text "brand design," "deck design," and "template creation".

who are they?

A music-focused agency delivering analytics, insights and creative strategy.

the brief

Develop a full brand identity for a brand new agency working within the music industry to provide analytics, insights and creative strategy. The branding needs to feel modern, on-trend and youthful whilst bringing in elements of data.

the process

Partnering with a Creative Director, I built The Resonate Agency’s brand from the ground up. We explored multiple directions based on their audience, then developed one into a unique identity with colours, textures, illustrations and a suite of templates ready for rollout.

the results

A 50+ page document full of brand guidelines and 25 slides ready for the founder to use in pitches that will *resonate* with his audience.

Logo for The Resonate Agency with bold white text on a black and red gradient background.
Three color gradient charts with pixel grids, from top to bottom: green to blue, red to purple, and orange to yellow.
Color palette with five color swatches labeled Deep Grey, Pure White, Neon Coral, Vivid Lime, and Midnight Blue. Each swatch has its respective color hex code and description below.
A set of four colorful graphic presentation slides showcasing media and creative team information, including a title slide, team member introduction, client list, and team credentials.

want to work with me on a full Brand Sprint?

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